The Musicks in Japan
Through the sketches above, I refined some candidates that would work best in a tight lockup that would be best suited for merchandising and fit the necessary platform requirements in which the podcast would be hosted.
We decided to do a custom hand lettered font based off a combination of typefaces represented in number 3 of the candidates page. After drafting in ink, I refined the image in Illustrator, eventually turning the text into a transparent mask as seen via the sketch in candidate C.
After tracing the inked draft in the above image with the pen tool in Photoshop, I was later able to adjust the characteristics for each letter accordingly. We wanted to maintain some of the unique characteristics of the hand-drawn logo, so we kept some obtuse curvature and sharper termination points to help sell the idea of cut paper.
Podcast Image Library
Upon the completion of the finalized logo, it was suggested that the Musicks' weekly podcast be accompanied with some culturally resonate imagery that would expand their brand identity. So, I thought it best to use this opportunity to engage audiences in the work by selecting concepts topical to the current events surrounding the release of each individual episode. I.e, should an episode debut in the week of a national holiday, trendy cultural event, etc. that image would be depicted via Instagram upon the release of the episode. Check out some examples below.
The Musicks on the Web & Beyond...
After my completion of the original logo, it was quite clear that the Musicks needed a unified image across their social media platforms. Therefore, I suggested deconstructing the logo to utilize the near universal horizontal formats of various SMS banners.