![]() The Swaggatrons was created by Tamar "HQ the Producer" Tyler and the Etherian99, the collaborative ideation of a Hip-Hop themed animated TV show that satires music and pop culture with a colorful cast of unique and bizarre characters that teenagers and more mature audiences alike can gravitate to.
The cartoon follows the classic good vs evil story arc backed by a unique cast of quirky characters and action to match. The Swaggatrons is in the midst of assembling a Kickstarter campaign to launch in the near future, you can check for more information here. I was initially brought on to the project as a consultant, providing critiques and insight into various portions of the design process along the pre-production pipeline to. After realizing I had the opportunity to elevate the material to a higher level of quality, I pivoted into assuming the role of Art Director for the Swaggatrons. From this new position, I was able to unify a single design language and realize HQ's vision in a more consistent manner. Naturally, this makes me the entire process of conceptualizing, drafting, editing, producing, and managing the work that much more difficult as the sole artist on the project. By far the most challenging aspect of the project is maintaining motivation to see each milestone reached. Vertical Divider
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Art Director 5/2014 - Current (hiatus) Responsibilities: Character Design Environment Design Layout Design Storyboarding Editing Tools:
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The character design shown below was originally created by HQ, the author of Swaggatrons(far left). By emphasizing anatomy, storytelling elements, and refining his vision, I developed the character into the image on the far right.
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Some characters did not have a design to extrapolate from. Therefore, they were designed from scratch. Developed from numerous thumbnails(far left), the design process evolved this particular character into the finished product seen on the far right.
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The artwork showcased among the beauty shots is a representation of the quality and finish we want to present in the final animation. Moreover, they function as quick character studies informing the audience of particular traits, abilities, story elements, and character quirks.
Characters such as the “Swag-goons” featured below, have more diverse attire than the typical henchmen found in other serialized animations. Even though the characters are cannon fodder, we decided to add as much detail into their attire to give the overall world of Swaggatrons more depth. |
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