I've been addicted to watching the web series "The Young Guns" published by youtube design channel, the Futur. I previously recommended the more art and design savvy readers of the blog, to check my list of youtube channels to watch in 2019; Among that list was the the Futur channel. After browsing through various videos, I came across the "66 Smart Words" logo challenge from Bachir Bachchar. The goal is to create logos designed after words in which their meanings are visually represented. You can get a better idea by referencing the examples below.
Since I intend to keep myself motivated to continuously produce art, I thought pursuing this challenge would be fun. I also wanted to test the notion that "no idea is a bad design, just bad execution" philosophy. With that in mind, I would take the very first idea for any given design and continuously work on that until its "perfected". This is contrary to the typical process of working through various iterations of a single design until said "perfection" is reached.
The first word I decided to tackle is "thick". I knew whatever this word would become, would have to have a bold typeface, but also have a distinct character. Since I am first and foremost a character designer, I like to challenge myself by utilizing elements of story to carry my designs to the next level. Thats where I decided to incorporate the snail within the design. Snails excrete a slimy mucus that has viscosity some would describe as "thick". So, it is through that word association I developed my idea.
What do you think? What imagery do you associate with the word "thick"? What word should I do next? Leave your thoughts in the comments below. As always, don't forget to like and share this post~
Until next time,