I was debating whether I should submit my work on this little design project I produced for an acquaintance. There wasnt any meaningful amount of time spent creating this, but a concentrated effort to produce something that functionally delivered my client's request.
First, some context. Pio2i is an independent business consultation service based in central Tokyo. The specifics surrounding this enterprise are lost on me, but one thing was made very clear by my client, "boobs". He wanted his logomark to incorporate female breasts in a subtle way only obvious to himself. Normally I would decline this type of assignment since I cant really reciprocate such a low level of maturity, but the challenge was too tempting. Thus, I folded and explored just how creatively I could execute such a plan.
Per usual, I started my endeavor by researching competitor logos and cataloged the types of imagery that communicates corporate identity. Admittedly, most of what I found was very vague or too straightforward. I think most designs were uninspired, which granted me the flexibility to make something more dynamic a creative(considering my source material).
The next step was finding a method to not only simplify the shape of the shape of breast, but maintain the design integrity as it was manipulated into other objects. So, after drawing a select number of breasts from varying angles, I settled on the best candidate for the job. Doubling back on some of the iconography often utilized by corporate culture as well as some keywords often associated with it.
My explorations eventually brought me the image of an eagle, a bird that rises above and perseveres, strong and determined. All qualities I think most successful business' would like to project. I think being able to confidently express this part of the design process is paramount in receiving a positive response to any proposed logo or branding material. This way, the client can feel contributory in helping realize the vision of the design as it relates to the mission of their business.
After refining the shape design, adding color, and mocking-up the design across relevant stationary and corporate letterhead, I think I was quite successful in marrying these 2 contrasting ideas. What do you think? Would you think twice about the origins behind the images you see? What other objects should I turn into a logo? Leave your thoughts in the comments below. As always, don't forget to like and share this post~
Until next time,