とりあえずTuesday | Cinnabar Moth Publishing LLC

Whats up everyone,

I've had the pleasure of working on some pretty unique projects since October of last year, so I thought I would take the time to post an update.

First, a logo design project for an independent book publisher called Cinnabar Moth Publishing LLC. Since I had the opportunity to work with these clients before(see TMIJ), laying out the vision of the design was straightforward and fluid. This especially holds true since the design is a direct representation of its namesake. 

It is also one of the rare occasions where my client had a clear idea for specific details that included size, orientation, color, and complexity. So, upon discussing their needs, I was able to seamlessly incorporate their ideas into my design methodology; moving from concept to completion expeditiously. 

Since this project required both a logomark and a wordmark, we reviewed various san serif font styles in tandem to ensure style compatibility and legibility.

After analyzing our choices, I proceeded to finish our initial draft in a vector format using Inkscape. Having a vector image is especially important for print materials since bitmap files don't scale well. Vector images use mathematical formulas to keep the integrity and fidelity of the original design at scale. This was doubly important in my clients case since they needed the logo formatted for banners/advertisement, book bindings/spines, business cards, and icons. You see can each of those versions below, as well as an optional detail oriented design for my clients to consider if they felt the need to liven up the simplified logomark. 

Its quite rare for me to work in vector tools, so the experience was really enlightening. I was able to identify areas of my workflow that could help bring about more precise and easily modifiable designs in the future. What do you guys think? What other insects do you think would make for suitable logo designs? Write your thoughts in the comments below. As always, don't forget to like and share this post to see more content in the future. 
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Until next time, 
Peace