Welcome back to the blog.
A few months ago, a former co-worker commissioned me to create a logo for a custom set of business cards. It was a simple identity/branding task, that was aimed at helping my client become established as a distributor of fine South African wines for markets here in Japan.
I've since lost contact with him, but he was extremely satisfied with my work the last I heard. Naturally, as with all my design tasks, I created a Pinterest board to help guide the overall direction of the logo creation(seen below). However, looking beyond the simplicity of a business card, I decided to go one step further and develop his idea into the potential packaging of a wine bottle design.
This time I focused on the unique identity of the people and culture of South Africa. Therefore, I collected various imagery that resonated with these ideas and included those in the board as well. Using the reference materials above, I created various colored drafts and patterns to use in the final design. Though none of the patterns are particularly authentic to the country of South Africa, the purpose of the exercise was to simply interpret the data and create an impression of the multitude of cultures, languages and ethnic groups that the country prides itself in.
Combining this patchwork of artistic identity would eventually lead to the painting seen below. Foregoing the typical paper labels pasted on wine bottles around the world, I decided a fabric label would not only heighten the perceived quality of the product, but better align with the more earth-bound and natural essence of the people. I believe my design evokes the unique hand-dyed and spun fabrics of kente cloth found in many communities and countries across the African continent.
I was quite happy with the result of my bottle, especially taking into consideration it was completely made in a brand new program that I have yet to become proficient in(Krita for those interested). However, I was still curious as to how I could make a proof of concept for potential advertising. So, I took this design to the next level and created a mock-up for a billboard. At this point, I imagined Istanan Wines to be more than a distributor of established wine brands, but a full fledged winery. Because...why not?
What do you guys think? If I go back and make edits, I would probably drop the contrast of the text by using an alternative color to black since it doesn't actually exist in nature. Overall, I'm pretty happy with the end product. What product should I design next? I'm considering making a package for my ChaTo project or moving on to something completely new; animation perhaps? Leave your thoughts in the comments below. As always, don't forget to like and share this post.
Until next time,