Today is "Throwback Thursday", so I decided to revisit a logo a made for a bakery about 4 years ago. Instead of just re-posting the logo, I took the opportunity to update the character. I've become much more familiar with the pen tool at this point, so I thought I could simplify some shapes and add an extra level of refinement. The thing that bothered me the most about my original design was expressing what ecstasy looks like. The idea of the average joe eating these cookies in an unconstrained manner, leading to addiction; a cookieholic.
I think simplifying the expression by opening both eyes to look upward and doubling down on the glowing rim light, makes it seem like a heavenly experience. Whereas the character in the previous image has a more perplexed expression directed toward the cookies that isn't quite clear. There are some elements in the older image, like the level of contrast, that I still appreciate but I'm not so certain it would be necessary in the end. Perhaps I'll come back to this image in the future.
What do you think? Which image do you prefer? What image from my portfolio should I update next? Leave your thoughts in the comments below. As always, please like and share this post~
Until next time,